Depending on where you live, Makeup Factory might not be the most known brand to you, especially because it's only sold in M?llers and the buzz about it on the blogs is not the loudest, however, I think these lip creams finally brought the brand into spotlight. I think I noticed these very soon after they launched, so I actually swatched them a long time ago, loved them, but refrained from purchasing them mostly because of the price and because I haven't read anything about them yet at that point. Velvet Rosewood and Violet Mauve appear to be most people's favourite, but since I'm one of those with an unfortunate skin tone that emphasises purple tones, I refrained from getting the mauve option. My choice of Velvet Rosewood was heavily influenced by my two of my favourite bloggers, Sanja and Petra, who sang praises about it. My expectations for this lip cream were high and when I finally splurged for one, it was pretty much everything I hoped for. I've been wearing it almost every day since I got it, with a few days of testing some other things in between, but honestly I changed the lip colour anyway midday. I'm not going to say it's my new Nude-ist because I still love that one more, but it's definitely starting to become one of my favourite lip products.
Texture: it's a similar formula to that of Sleek's Matte Me, but it's not as liquid, as it's already creamier. It dries quite fast on the lips, in a few minutes to a matte finish that again similarly to Sleek's feels like a layer on the lips, but to me it's not uncomfortable. It can be drying, especially as time passes, so those with lips that tend to get dry, take that into account when deciding whether to purchase one.
Colour: Velvet Rosewood is a darker muted rose, slightly brownish shade, so it's more like the warm equivalent of the mauve shade they have in their selection (that one looks completely purple on me). It's darker than Nude-ist or Golden Rose Velvet 12, in fact it's the darkest such nude ...