Cougar Beauty is a new-to-me brand from the UK with a number of makeup, skincare, hair and teeth whitening products. I used to follow UK cosmetics quite closely when I first started blogging and I really don't know why I stopped. The UK pumps out some amazing products so I am getting back on the British bandwagon with these Cougar Beauty 24HR Liquid Lipsticks!
Coming in 5 matte bold shades, the 24HR Liquid Lipsticks claim to be fast-drying, non-smudging while providing full coverage and hydration. I was sent the shades Mulberry* (£6.99 approx. $11.50 CDN), a mauve-plum shade, and Rioja*, a gorgeous bright red. What I liked about the formula was that it was light enough to be layerable without looking like chunks of my lips were falling off unlike the darker shades of the NYX Lip Suedes...Oh, and these also smell REALLY yummy. Like one of those fruity Japanese sodas!
Packaging is fairly standard with a doe foot applicator in a plastic tube. I wish the lipstick colours were on the tubes instead of just on the cardboard boxes the lipsticks came in because you never know when someone might want to know what you're wearing!
Once dry, the formula really DOES NOT MOVE! Only if you eat something greasy will the colour start to break apart so you will need oil to remove this from your lips completely. If you use just micellar water, you will be scrubbing fairly hard. The instructions on the box say to rinse this lipstick off with soap and water, but if you ask me, I really don't feel like the thought of soaping up my lips with hand or dish soap. Just use an oil cleanser and your lips will thank you!
Final verdict: Matte lipsticks are not novel this far into the beauty game, but these two shades really killed it on longevity. I tested Mulberry on a work day because I had a turtleneck that was the same colour and I was actually scared that it would start to flake and look terrible by the end of the day, but it really held up! Around the 10 hour mark, I could see...