Korean and/or Asian beauty is going to make an appearance here at least once a week because 1. I LOVE IT and 2. I have so much cool stuff that it seems selfish to keep it all to myself! The thing with trying to amass Asian beauty products is having to purchase virtually everything through online stores or eBay. Though Vancouver has quite the collection of Asian cosmetics retailers, pricing is usually much higher than their online counterparts. I have a number of online retailers that I regularly use to make my Korean beauty purchases and one thing I don't look forward to is the month long wait for my products as they make their way through customs and *hopefully* into my grabby hands. Wouldn't it be easier if I could just get my KBeauty fix through a Canadian distributor" Well, that's what Echoo Beauty is for!
As one of the largest Canadian Korean cosmetic importers, all products are shipped directly from Korea, but I no longer have to worry about waiting a month, getting hit with duty or mourning losses in transit. I received a few products from Echoo Beauty to review and I think you will all be pleased with the selection of brands that Echoo Beauty has to choose from starting with Aritaum!
The Aritaum Fair Smile Fermentation Lip and Eye Remover* (120ml/$23.99 CDN) is a Korean makeup favourite and though you never really want to see the word "fermentation" in your makeup products, I think this is more a case of the product name being lost in translation! The fermentation refers to what makes this makeup remover special. On the front of the bottle are pictures of rice, beans and barley as this remover contains fermented grain extracts that are gentle and highly effective at cleansing without upsetting the skin. Fermented grain extracts are certainly a good thing as they have anti-oxidative properties, but I am not quite as familiar with it in terms of cleansing or makeup removal.
I wish I had the English version of the ingredient...