Back in July, I shared on Instagram that I was about to embark on a skincare journey with Amorepacific and Sulwhasoo. As some of you know, Amorepacific and Sulwhasoo are under the AmorePacific Corporation umbrella and are a beauty powerhouse in South Korea with brands like Etude House, Laneige and Aritaum also being part of the family. Amorepacific and Sulwhasoo are on the upper end of the brand spectrum in terms of pricing and though I have had quite a bit of experience with entry level brands like Laneige and Etude House, I had yet to experience luxury Korean skincare. I thought about doing one first impressions review on everything I was using, but I think it'll be more useful to have in-depth reviews for each item since I personally would phase in products at this price point into my routine one at a time instead of five at once. I mean, that's a lot of money to throw out there in one go and people rarely change their skincare routine that drastically.
Whenever I get to know a brand, I start with what I refer to as the "peripherals" of the brand. Products that sit on the tail ends of a typical skincare routine and are rinsed off the skin. These products shouldn't change skin too much, but just enough that I get an idea of what the rest of the brand will be like. Though I did not receive the full sized product from PR, the travel sized version of the Amorepacific Treatment Cleansing Oil Face & Eyes* (200mL/$60.00 CDN) was more than enough for a month of testing!
When I started working in Sephora, as a freelancer, Amorepacific was quite new in-store. It was one of the more expensive skincare lines and the only Korean skincare brand in-store at the time other than the odd SK-II product here and there. Initially, I thought Amorepacific leaned more towards "technical skincare" just based on packaging and lack of cute cartoons charateristic of most kbeauty, but its roots are surprisingly botanical-based. With ingredients harvested and ...