It finally happened - I worked through all of my back-up stash of sheet masks and actually needed to stock up on some new ones! My friend Kar Yi (look! She just reviewed these as well!) very kindly picked these up for me when the Club Clio store in NYC was doing their 50% off sale; there were lots of sheet masks to choose from but she had previously liked the Soo Ae Freeset Donkey Milk Skin Gel Mask Pack in the Healing variety ($30 for a box of 10 masks) and so she purchased them along with the Aqua variety, and we split the boxes between the two of us. Isn't it great to have a friend who shares your love of all things K-beauty" :)
If, like me, you've never heard about the Soo Ae brand, they're a Korean developer of sheet masks (at least according to their claims) for more than 80% of Korean brands. It seems that Soo Ae is gaining a lot of presence on the US market this year: their masks are available at Walmart and Club Clio stores, as well as online at Target, Memebox & Birchbox. From my understanding, they have several lines of sheet masks (as well as other skincare), and the Donkey Milk is part of the Freeset range. There's also one other Donkey Milk mask version in this range, the Brightening/ Whitening (pink accent color). If you wanted to try just one or two of these masks without committing to the full box of 10, the best price per mask I've found online is at Memebox ($2 each).
My husband actually lol'ed when he saw my box of these masks - 'Donkey milk"! Are you serious"', but it seems that donkey milk is currently one of the trendy ingredients on the K-beauty scene. Purpotedly used by Cleopatra for bathing, donkey milk is rich in vitamins and nutrients as well Omega 6, which help to prevent moisture loss from the skin. I'm not entirely convinced any one ingredient can perform absolute miracles on my face, but it's nice to know that in these Soo Ae Skin Gel Masks, this ingredient isn't just a gimmicky flourish but actually features quit...