Is anyone else as excited as me that Catrice Cosmetics is now available at Ulta in the US" If you've never heard about Catrice, it's a European brand owned by Cosnova, which is an owner of another very inexpensive drugstore brand with stellar products, Essence. To me, Catrice is like a grown-up version of Essence: prettier packaging, better concepts and even higher quality. I'm really happy that Ulta has been expanding their range of affordable international brands; with Sephora's recent customer service fails, Ulta's definitely gaining an edge.
Anyway, back to Catrice Cosmetics: one of the must-haves in the range have always been eyeshadows, and I've been hearing nothing but raves about the matte formula of their singles, so I obviously needed to pick one up 'for research': this is the Velvet Matt Eyeshadow in 020 Pink Up Girls ($4.99 for 0.12 oz/ 3.5 g, available in 6 shades total; punny names also appreciated).
The Velvet Matts come in their classic clear plastic packaging, which I really like for the clean aesthetic and the ability to easily see the color inside. The only thing with this particular shadow is that it's a tad difficult to open; I'd advise not trying to wedge your nails in the little crack but rather pushing it open with the side of your fingers. The eyeshadow itself is domed; that, coupled with the fact that these are made in Italy, makes me think they may be a baked formula.
The tactile feel of this eyeshadow is really unique: it's so incredibly smooth and silky that it resembles one of those siliconey cream-to-powder products. It's like the epitome of buttery eyeshadow - it feels amazing when you pick it up with your finger. I'd say this is a true matte formula, which is actually not that easy to come by, and that for a lighter shade, the pigmentation is very impressive. It's not chalky, it's not patchy, it doesn't look shrivelled and dry on the eyelids; I do think it's the best matte eyeshadow formula I've come across so far at the drug...