I think it's safe to say that Korean beauty trends have taken our Western market by the storm. Just look at the number of Korean brands now available at Sephora, and we now even have cushion foundations sprouting at the drugstore - say whaaat" I've first become interested in Korean and Japanese beauty products in 2013, which is evidenced by a whole skew of reviews under my Asian Beauty label (you can browse them all here); and to this day, I remain convinced that there are some absolute gems among Asian brands.
So when I spotted the 'Korean Beauty Secrets: A Practical Guide to Cutting-Edge Skincare & Make-up' by Kerry Thompson & Coco Park at my local library, I immediately put it in my bag (well, okay - I checked it out first. No need to report theft, people). I have seen it featured on Instagram by some bloggers I follow, and I was really curious to see if there would be anything new or surprising to me in the book.
When I was first getting into Korean beauty, I was overwhelmed by the sheer number of the previously unknown brands and rather confused by the names and terminology of the products. Treatment Essence" Bee Venom" Ampoule" Bird's Nest" Sleeping pack"! By doing some research on my own and leaning heavily on the knowledge and experience of my blogging pal Kar Yi, I was able to slowly but surely familiarize myself with the peculiarities of the Korean beauty market.
But even to this day, there are products and steps I'm not at all confident about, and with the fast pace of new products being constantly released on the market, there are always new things to learn about K-beauty. I can absolutely see how the idea for this book came about, and I applaud the authors - both beauty bloggers and Korean beauty fanatics - for identifying the niche and bringing out a guide to explain those new trends to us on the Western part of the hemisphere.
The book is divided into two parts: one focusing on skincare (which I believe may ...